Project

House of Suntory x Qatar Duty Free Pop Up

OUR INVOLVEMENT

A collaboration between L’Atelier Five and House of Suntory brought a multi award-winning, Japanese-inspired luxury pop up to Hamad International Airport, Doha. Designed for Qatar Duty Free, the HPP merges education and exploration through a bespoke customer journey, from Machiya-inspired wood lattice facades to immersive Ikebana floral installations, spotlighting Hibiki, Yamazaki and Hakushu whiskies alongside Roku gin and Haku vodka. A dedicated gifting ritual, developed with an artisan luxury bespoke perfumer, delivers a signature wardrobe scent among the curated GWPs. Grounded in a design-driven travel retail strategy, the project developed from a newly designed toolkit delivers a sensorial, brand-led retail experience like no other, setting a new benchmark in airport retail design.

Location

HAMAD INTERNATIONAL AIRPORT, DOHA, QATAR